The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the WORLD! Through the use of a Brazilian Super-Nutrient Complex and a property polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end results in smooth, healthy, and frizz-free hair with radiant shine! No harsh chemicals are used and contains no formaldehyde. Results last up for 12 weeks.